Breaking News

Tag Archives: digital advertising

A New Exchange, a Different Asset Class and a Hearty Dose of Blockchain Blog,Commentary,Exchanges, OTC & Clearing,Feature,Fintech

Madison Ave gets a new solution for buying and selling digital advertising (Editor’s note: For background on NYIAX and the state of the advertising business, see JLN’s You Look Mahvelous Dahling: “Mad Men” Ready To Walk The Exchange Red Carpet With Nasdaq.) Want to see a proper use case for the ever-buzzworthy blockchain? Look no further than NYIAX, an exchange for guaranteed advertising contracts that runs on Nasdaq’s technology and deploys the blockchain to track trades, positions and, in the end, streamline reconciliation. On October 10, NYIAX’s product went live and the exchange continues to line up publishers and advertisers…