Breaking News

Tag Archives: Carolina Abenante

A New Exchange, a Different Asset Class and a Hearty Dose of Blockchain Blog,Commentary,Exchanges, OTC & Clearing,Feature,Fintech

Madison Ave gets a new solution for buying and selling digital advertising (Editor’s note: For background on NYIAX and the state of the advertising business, see JLN’s You Look Mahvelous Dahling: “Mad Men” Ready To Walk The Exchange Red Carpet With Nasdaq.) Want to see a proper use case for the ever-buzzworthy blockchain? Look no further than NYIAX, an exchange for guaranteed advertising contracts that runs on Nasdaq’s technology and deploys the blockchain to track trades, positions and, in the end, streamline reconciliation. On October 10, NYIAX’s product went live and the exchange continues to line up publishers and advertisers…

You Look Mahvelous Dahling: “Mad Men” Ready To Walk The Exchange Red Carpet With Nasdaq Blog,Feature

Fintech and regtech are firmly entrenched in the financial industry’s lexicon —  if a new exchange has its way, “adtech” will be the next addition. The New York Interactive Advertising Exchange (NYIAX) plans to offer a guaranteed contract for digital advertising space on Nasdaq’s latest blockchain-enabled technology platform in Q4. “The advertising world is … becoming more sophisticated with how it buys and sells inventory and there are a lot of challenges around trust and transparency — knowing the counterparties,” NYIAX co-founder Graham Mosley said.  “There are a bunch of issues in the advertising world that [NYIAX] could potentially solve.”…