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Tag Archives: advertising

A New Exchange, a Different Asset Class and a Hearty Dose of Blockchain Blog,Commentary,Exchanges, OTC & Clearing,Feature,Fintech

Madison Ave gets a new solution for buying and selling digital advertising (Editor’s note: For background on NYIAX and the state of the advertising business, see JLN’s You Look Mahvelous Dahling: “Mad Men” Ready To Walk The Exchange Red Carpet With Nasdaq.) Want to see a proper use case for the ever-buzzworthy blockchain? Look no further than NYIAX, an exchange for guaranteed advertising contracts that runs on Nasdaq’s technology and deploys the blockchain to track trades, positions and, in the end, streamline reconciliation. On October 10, NYIAX’s product went live and the exchange continues to line up publishers and advertisers…

(CTA) Call To Action: Bryan Johnson Calls For Strategic, Practical Marketing For Managed Futures Interview,Managed Futures,Video

Marketing is one of the toughest parts of running a managed futures firm. It takes time, money and is often outside the skill set of most CTAs. Bryan Johnson of Johnson & Co. has spent the past five years helping and teaching fund managers about its importance and how to do it. He said CTAs may in the perfect spot right now to offer managed futures and expand their businesses. “Marketing has become more critical than it been ever before,” said Johnson, who sat down with John Lothian News at CTA Expo New York. “There’s more noise and there are…