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More Questions Than Answers For A Potential CryptoMarketsWiki ICO

In the announcement of CryptoMarketsWiki last week, I mentioned that the project would explore the initial coin offering process from an editorial and strategic perspective. If our due diligence works out, we may go ahead and conduct an ICO and use the token in our business operations.

But there are lots of questions to answer before we get there. In fact, there are lots of questions we don’t even know yet, let alone know the answers.

However, if we are going to build the central knowledge base for the cryptomarkets world, having real life experience with the product would be helpful.

I spent years as a broker, CTA and proprietary trader, on and off the floor, trading futures and options contracts for myself or for customers. I know futures. Or more accurately, as CNBC’s Rick Santelli once said of me in a talk he gave in Canada, I have forgotten more about futures than he will ever know.

The goal would be to create a token that would appreciate in value as traffic to the site increases. If we offer sponsorships with prices locked in for, say, three years, then as the traffic exceeds the value paid for the sponsorship, the token would increase in value. The tokens of course could be used to purchase sponsorships.

We would also allow investors to pay for newsletters or other services from John J. Lothian & Company, Inc with the tokens.

We could also add a dividend to the token. Tokens in some ways are like alternative forms of equity, so a dividend is one possibility.

We could even put in a potential buyout clause with the token. If someone comes in and buys the site from us, the token holders could benefit if we included this aspect in the token offering.

There are lots of features to consider to help make a successful token and market for it.

Just because we might incorporate a token in the business plan does not mean an advertiser must participate in the token in order to engage with us.

In the meantime, we have a lot to learn about all of this. We want to do this right and legally and show the world how we did it. In fact, we have even considered shooting a documentary about the whole process and then releasing it after we conducted an ICO, or decided not to conduct one.

Think of this as an episode of “The Office,” but about cryptomarkets.

One way or another, we are going to try to educate ourselves, the public and our readers about these new markets. And we plan on having a lot of fun doing it.

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About Author

Lothian is executive chairman and CEO of John J. Lothian & Co. and editor of the John Lothian Newsletter. He publishes,,, and three industry newsletters.