“Your brand is what people say about you when you’re not in the room.”
In this video from MarketsWiki Education’s World of Opportunity event in New York, Brian Cassin, head of product and strategy with Vela Trading Technologies, breaks down the three steps in rebranding a company. Cassin uses Vela as a case study when going through the importance of rebranding, as Vela is the result of the Wombat and SR Labs tie-up. Cassin says timing is everything, but having a clear message for customers is equally important. The most critical thing to remember is how to make sure your corporate brand can intertwine with your personal brand.