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Video Killed the Radio Star: J2’s Esposito Stresses Importance of Digital Media

“Video is king. Video is everywhere.” Joan Esposito, co-founder of the media consulting firm J2 Strategic Communications, said that more companies are putting CEOs and other key personnel in video for their websites, internal communications and external strategies. “That’s wonderful because it puts a human face and hopefully a passionate face on the company,” she said. “But if they make a video like that and they are dull or not energetic, or not passionate, or … 

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